Part 6/14:
The platform’s push for Shorts—short-form videos similar to TikTok—serves a profit-maximization purpose. Neon explains that Shorts are highly engaging but generate significantly less ad revenue for creators compared to long-form videos. YouTube makes it financially more appealing for the platform to promote Shorts, which require less payout to creators due to different revenue-sharing models.
This strategic move is part of a broader effort to prioritize profit over creative diversity. As traditional long-form content becomes more difficult to monetize, creators find it harder to grow their channels organically unless they conform to the new Hollywood-centric standards.