Part 8/11:
Privately, Canadian officials and retailers are admitting that the boycott has been a disaster. Some provinces are quietly trying to undo the damage by importing American goods again or dumping excess stock in liquidation sales. For example, Nova Scotia’s government is considering reviewing trade measures due to the American alcohol inventory stranded in warehouses.
The U.S. bourbon and spirits industry, meanwhile, faces a slowdown in Canadian markets and is pushing Canada to reconsider restrictions. Canadian R&D in spirits has accelerated as producers seek to develop domestic alternatives, but these changes still cannot meet current demand.