Part 3/10:
While industry insiders might tout these numbers as "leading" in the 11:35 p.m. hour, reality suggests otherwise. The key metric that truly matters—actual viewership—indicates a downward trend that cannot be ignored. Meanwhile, competitors like Jimmy Fallon and Seth Meyers are experiencing gains, with Fallon increasing by 35% week-over-week and Meyers enjoying an 18% boost. Notably, Stephen Colbert's show was cited as "leading" in that specific time slot but had been running reruns frantically, suffering a 56% decline in viewership during that period.