Part 4/10:
Despite the stark reality, Disney and associated networks attempt to craft a narrative that inflates Kimmel's success through misleading metrics and selective reporting. Headlines emphasizing "Kimmel holds 11:35 p.m. lead" are designed to mask the reality of dwindling audiences. The phrase "lead" here is a red herring—it references a specific, minute time window rather than the overall viewership, which is clearly shrinking.