Part 11/13:
Today, they are seeing that these assumptions have held true, allowing them to focus on deepening integration into client workflows—moving from just acquiring new customers to extracting more value from existing relationships.
Gupta highlights the shift away from "system of record" software like CRMs and databases toward application-focused solutions designed to automate and enhance specific workflows. Their objective is to help teams spend less time on manual data collection and more on strategic decision-making.