Part 4/15:
Goparanadan highlighted that in the U.S., the largest residential real estate company with a global footprint leverages AI across three primary customer segments: individual buyers/sellers, agents, and franchisees. AI assists each segment—helping clients find suitable properties, enabling agents to close deals faster, and supporting franchisees in enhancing customer satisfaction and increasing sales volume. The shared theme: experimentation with AI to meet evolving expectations and improve outcomes.