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Disney's Expensive and Inefficient Film Strategy: The Case of the Star Wars Sequel Trilogy
The film industry has long been a game of costs, profits, and strategic decisions, yet the recent analysis of Disney's handling of its major franchises reveals troubling inefficiencies and questionable priorities. Specifically, the financial saga surrounding the Star Wars sequel trilogy, particularly The Rise of Skywalker, underscores how astronomical expenses, coupled with poor returns, have potentially saddled Disney with significant losses and a misallocation of resources.