Part 4/10:
Analyzing the broader Disney Star Wars portfolio reveals an unsettling trend: the company has not truly turned a profit on its five major theatrical releases in the franchise. In fact, when combining the costs of the entire sequel trilogy, Disney appears to have just broken even, with some estimates suggesting negligible or no profit. The two previous blockbuster hits, Infinity War and Endgame, cost roughly $650 million each to produce, yet their box office earnings, though substantial, did not translate into significant profit once marketing and distribution are factored in.