Part 3/11:
Cracker Barrel’s recent troubles are visually and reputationally stark. The company’s attempted logo rebrand, which included a controversial overhaul of its iconic visual identity, has been characterized as a catastrophic misfire. Critics describe the move as a contributing factor to a dramatic decline in brand sentiment, branding it a classic case of “blandification,” stripping away the authentic Americana appeal that made Cracker Barrel special.