Part 4/11:
This branding misstep was compounded by a series of poorly received initiatives, such as introducing wine and mimosas to menu offerings, which reportedly diverged from core customer expectations. These efforts have been seen as a misguided attempt to modernize, but instead, they alienated loyal patrons and diminished the chain's nostalgic charm. The company’s internal documents and public statements portray Mclori’s resistance to such changes, labeling his campaign as disruptive and expensive—yet critics argue it’s exactly those resistance efforts that might save the brand.