Part 6/10:
Historically, the NFL and other major leagues have segmented their broadcasting rights across multiple networks and platforms, carving up the schedule for digital and cable broadcasters. For instance, NFL Network, Thursday Night Football, Sunday Night Football, and Monday Night Football have been divided among various partners, with significant portions under the control of cable providers like DirecTV and ESPN.
The move to stream more games on YouTube represents a strategic shift by the NFL, aiming to maximize reach and revenue while adapting to changing consumer behaviors. The NFL’s inclination to reduce reliance on traditional cable and embrace online streaming aligns with broader industry trends.