Part 6/15:
Generative AI as a Catalyst
In 2023, Apollo Tyres began embracing Generative AI, initially conducting rapid prototyping and experimental projects. The motivation was clear: AI could transform traditional manufacturing by helping to design tires and commonly used templates faster, improving fashion cycles and product variety.
Harshvardhan notes that Generative AI fuels many operational facets, including:
Product design and development, enabling faster iterations.
Market trend analysis by synthesizing third-party reports and customer data.
Supply chain predictability and demand forecasting.
Content creation, such as marketing material and product packaging design.