Part 7/12:
The move to target home applications may seem counterintuitive when considering technological capabilities. However, the strategic rationale is compelling: mass consumer adoption can generate enormous revenue even if the robots are imperfect initially. Figure AI is positioning itself to sell these robots directly to consumers for approximately $40,000 per unit, with ongoing subscription or service fees—termed the "Robot as a Service" (RaaS) model—charging monthly fees that could reach into billions in annual revenue.
This approach has multiple advantages:
- Lower Deployment Barriers: Consumer environments are less complex than factories, allowing easier initial deployment.