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The telecom operator's initiative focused on customizing screens for individual customers based on their purchase history and preferences. This approach mirrors the more commonly seen B2C personalization but tailored for a B2B environment. For instance, if a customer frequently purchases jewelry, their interface prominently displays jewelry updates and order statuses, providing a highly personalized digital experience. Such customization not only improves user engagement but also streamlines the purchasing process, making it more efficient and intuitive.
Key Challenges in B2B Digital Transformation
Despite these advancements, the journey toward comprehensive digital transformation in B2B sectors faces several hurdles.