Part 4/13:
Enhanced Discoverability and Personalization: By applying gen AI to product categorization and classification, retailers can ensure that products appear in the most relevant search results, increasing conversion rates. AI-driven image and text matching facilitate better recommendations and tailored content, improving the overall shopping experience.
Dynamic Content for Consumer Engagement: Beyond static content, gen AI allows retailers to test different content variations interactively, enabling a more reactive and personalized approach.
These use cases demonstrate that gen AI is not just about automation but about reimagining content creation and discovery processes to foster higher engagement and faster conversions.