Part 6/13:
Nain emphasizes that gen AI can accelerate content generation, enhance personalization, and enable conversational interfaces, making the entire customer journey more personable, intuitive, and engaging.
For instance, instead of merely listing product features, a gen AI-driven virtual assistant can converse with customers, understand preferences, suggest products, and provide tailored recommendations—all in real-time.
Practical Examples and Process Evolution
To illustrate this transformation, Nain describes a typical retail use case:
- Data and Analytics: Initially, analytics help classify products correctly and optimize their online placement.