Part 11/13:
Merkel advocates for a decentralization approach—spreading AI knowledge and tools across the organization to facilitate agile, scalable adoption.
The Future of Gen AI in Retail and Merkel’s Vision
Looking ahead, Merkel sees the landscape of gen AI as full of uncharted opportunities:
“We are just at the beginning; this is a paradigm shift that can significantly transform how enterprises interact with consumers.”
Nain highlights ongoing integrations with platforms like Salesforce Einstein GPT and their proprietary identity platform, Mercury, which covers over 95% of US demographics. These integrations allow for more granular understanding of customer behavior, enabling hyper-personalized experiences at scale.