Part 2/12:
Founded approximately 20 years ago, Fractal Analytics emerged in a landscape where IT services, BPO, and KPO dominated the tech ecosystem. Unlike many of its contemporaries, the company's inception was rooted in applying mathematical models to business problems. Pranay recalls how, during a period when their initial venture was faltering, a new idea took shape—leveraging algorithms and mathematics to enhance decision-making.
Inspired by successful credit scoring models abroad and prior experience in capital markets, the founders recognized the potential of algorithmic approaches beyond traditional finance. They envisioned a future where data and mathematics could empower enterprises across sectors, a vision that set Fractal apart as a data analytics firm from the very outset.