Part 5/12:
- Operational Decisions: Low impact but high frequency, including ad placements, customer offers, or collections. These are prime candidates for automation, where AI can greatly enhance efficiency and scale.
Pranay advocates a cautious yet progressive approach—beginning with low-impact, reversible experiments to build confidence before tackling high-stakes decisions.
The Client-Centric, "Decision-Backwards" Approach
What sets Fractal apart is its client-first philosophy, focusing on enabling enterprises to improve decisions aligned with their core goals. Instead of starting with available data or technology, Fractal emphasizes understanding critical business decisions, framing the right problems, and then working backwards to identify necessary data and algorithms.