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For example, AI-generated videos of celebrities or public figures—like the parody involving Jake Paul—are already indistinguishable from real footage to the untrained eye. As these tools evolve, the authenticity of online content will be in question, demanding new ways to verify reality, such as identifying watermarks or other digital signatures embedded during creation.
Democratizing Content Creation: Opportunities and Risks
The democratization of video production allows anyone—regardless of their background or resources—to craft engaging and professional-looking content. For instance, a kid in Alaska can produce an award-winning short film or documentary using AI tools, bypassing traditional studio costs and logistical hurdles.