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One of the primary areas AI is revolutionizing is the drive-thru experience. Historically, measuring drive-thru efficiency involved magnetic sensors and wiring to track car flow. Now, high-resolution cameras monitor car movement and provide precise data—reducing inaccuracies and gaming strategies like employees driving in circles to manipulate performance metrics.
More significant is the deployment of AI-powered voice ordering systems, prominently used at Wendy's and other fast food outlets. These systems handle customer orders via natural language processing, increasing speed and efficiency. According to estimates, AI voice systems are about 20-30% faster and more effective at upselling—promoting add-ons like fries or larger drinks—which boosts sales and reduces wait times.