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The airline explicitly cites digitalization and AI as the primary drivers behind these layoffs. They plan to increase automation in administrative areas, with the goal of reducing administrative staff from around 5% to potentially as much as 20% in the future as AI technologies improve. This advance signifies a substantial shift in how airline companies might operate moving forward.
Who Is Being Impacted?
The layoffs predominantly target administrative, non-operational roles such as finance, human resources, internal reporting, compliance, and IT. These functions are increasingly viewed as ripe for automation, given AI's capacity to perform tasks more efficiently than humans in many cases.