Part 9/12:
Further, engagement should be guided by structured evaluation methods—skill assessments, structured interviews, and consistent benchmarks—enabling better input-output measurement. In marketing, segmenting data broadly and then narrowing down to specific trends allows for actionable insights, which can inform AI-driven targeting and personalization.
Adding deliberate friction points—like requiring submission of work samples or implementing tiered assessment processes—helps identify truly motivated candidates or prospects, thus reducing noise and false positives.