Part 9/16:
A prime example of the incremental approach is the success of the Borealis line, launched in 2024 in partnership with Illinois, Wisconsin, and Minnesota. Despite limited speed (averaging around 55 mph) and only one daily trip, ridership nearly doubled expected figures in its first year. This success underscores a core principle: increasing options and service flexibility attracts more travelers, even without groundbreaking speed or new routes.