Part 5/7:
My rule is simple: trust, but verify. I am always asking for the data—the receipts—to back up any claims of success. If they can’t produce concrete evidence, I walk away. Success metrics like customer lifetime value, churn rates, conversion rates, and KPIs are vital signs of a legitimate business. Without these, it’s just empty promises.
The Most Important Lesson: Evidence Over Hype
The biggest lesson from my experience is the importance of data and proof. A business that strives to genuinely help customers and makes money through real value will happily share success stories, statistics, and proof of results.