Part 4/12:
Data from McKinsey and other industry research indicate that approximately 75% of generative AI’s potential value is concentrated in four domains:
Marketing & Sales: Personalized marketing, targeted advertising, and customer engagement.
Customer Service: Automation through chatbots, smarter query resolution, and enhanced customer interactions.
Software Engineering & R&D: Accelerated product development, quality improvements, and rapid prototyping.
Operations & Business Continuity: Program automation, workflow streamlining, and process resilience.