Part 8/12:
Marketing: Personalization through AI-powered chatbots, such as Sephora’s virtual artist, which creates virtual makeup looks based on uploaded images. AI helps optimize ad spend by distinguishing brand-awareness campaigns from acquisition efforts, reducing the cost per conversion.
Sales: AI-driven customer engagement tools can identify high-intent prospects who revisit websites multiple times, enabling highly personalized offers and interactions. Automated content generation and predictive scoring streamline sales pipelines.
Customer Service: Chatbots and smart reply features (Google, WhatsApp integration) improve response times and reduce manual workload, enhancing customer satisfaction.