Part 4/11:
Market Access & Sales Analytics: Data-driven segmentation, targeting, and behavioral analysis enable companies to optimize their engagement with healthcare professionals and maximize the impact of their therapies.
Post-Launch Monitoring: Analyzing sales data demographically and geographically helps tailor strategies as drugs approach patent expiry. When patents are lost, companies apply similar analytics to optimize portfolio management and identify opportunities for new entrants.
Through these multifaceted applications, organizations improve efficiency, reduce costs, and accelerate bringing innovative therapies to market.