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Currently, many AI influencers are visibly not real people. They often appear as stunningly attractive models, and with close inspection, savvy viewers realize they are computer-generated. However, experts predict that within the next two to four years, this distinction will largely disappear. Advances in AI and visual rendering technology will make it practically impossible for the average user to tell whether a video or photo features a real person or an AI-created persona.
This evolution will have profound implications for authenticity in digital content. As these virtual influencers become more realistic, their influence will extend into various sectors, seamlessly blending into everyday marketing and entertainment.