Part 4/6:
This technological shift is expected to disrupt the current influencer economy dramatically. Human influencers are already feeling the heat, with AI avatars emerging as competition—often at a lower cost and with more control over their narratives.
As AI influencers proliferate, traditional influencers might face challenges around authenticity, engagement, and monetization. The ability of AI to generate content continuously without fatigue or personal bias could make them more appealing to brands seeking scalable marketing solutions.