Part 1/12:

The Growth and Transformation of an E-commerce Powerhouse: A Deep Dive

Rapid Growth and Market Dominance

Founded in 2015 by Sanjeev, this e-commerce platform has experienced unprecedented growth within a relatively short span. With over 500 million downloads and a rapidly expanding user base, the company has cemented its position as the fastest-growing e-commerce player in India. Its success is largely attributed to a unique business model that prioritizes underserved consumers and sellers, creating a vibrant ecosystem that connects these groups seamlessly.