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The platform currently accounts for approximately 35% of India's third-party e-commerce transactions. Its core mission revolves around facilitating success in e-commerce for all—sellers, buyers, and entrepreneurs—by offering a seller-friendly environment complete with a new commission policy and an array of tools designed to onboard and test products efficiently.
Underpinning Success: Wide Assortment and Competitive Pricing
One of the platform's key differentiators is its vast assortment of over 100 million products, many of which are high-quality items available at the lowest possible prices. This extensive selection has resulted in nearly 5% of Indian households shopping on the platform, a staggering figure indicating its deep market penetration.