Part 5/12:
Specific features include personalized homepage content, category page rankings, and tailored product recommendations on individual product pages—all powered by advanced data models. Additionally, the platform offers real-time price recommendations to sellers and monitors activities to prevent fraudulent practices or inconsistencies, further bolstering trust.
Handling Exponential Growth: A Data Infrastructure Overhaul
As the business scales, so does the volume and complexity of data. Daily, the platform manages between 50 to 100 billion events, with 1,500+ users relying on the data platform to derive insights, monitor business KPIs, and facilitate decision-making.