Part 10/12:
A critical component of this architecture is the ingestion pipeline, which handles vast data volumes from multiple sources, including external systems via CDC (Change Data Capture). Kafka plays a central role, ensuring real-time data streaming and efficient message handling.
This setup facilitates real-time analytics, enabling rapid insights into campaign performances, transactional behaviors, and operational metrics. Data lineage and metadata management are tightly integrated, ensuring data quality and compliance.