Part 6/12:
Today, with advanced data collection and analytics, organizations can develop a comprehensive, 360-degree customer profile—including transaction history, online behavior, household information, and even intent signals like push notifications or email engagement.
Hindsight: Understanding Past Behavior
From prior data, businesses can infer that the consumer is moderate spenders with a lifetime value of approximately $1,412, and likely exhibits behaviors such as price sensitivity or impulsiveness during sales. Analyzing past purchase recency, frequency, and spend helps in building this understanding.