Part 10/12:
Customer 360 & CDP (Customer Data Platform): Consolidate data into unified profiles, enabling segmentation and personalized targeting.
Experimentation & Activation: Run controlled campaigns via experimentation platforms to test effectiveness before broad deployment.
Orchestration & Automation: Use tools like Cloud Composer or Apache Airflow to automate workflows, ensuring timely and efficient campaign execution.
Helen shares a success story from a North American retailer where, leveraging cloud infrastructure, they processed 700 GB of data in just 1 minute and 20 seconds, extracting meaningful insights from a small sample of 112 records—highlighting the scalability and speed of modern data engineering.