Part 2/15:
With over 15 years of experience in data warehousing and analytics, the team focused on leveraging data and analytics as core strategic pillars for their client. The primary objective was to enhance distribution efficiency, optimize customer retargeting campaigns, and develop a unified view of data across heterogeneous sources. The process commenced with in-depth discovery sessions, where the existing landscape, pain points, and future wishlists were mapped out. These insights laid the groundwork for designing a high-level architecture tailored to meet both current needs and future scalability.