Part 10/15:
- Enhanced Decision-Making: With integrated KPIs and metrics, executives can derive holistic insights about customer behavior, campaign performance, and operational efficiency.
Implementation Highlights
Data Unification: Data from marketing, sales, finance, and customer support was ingested into a centralized repository, with consistent labeling and taxonomy.
Business KPIs and Dashboarding: Over 47 key performance indicators were defined, covering lead conversion ratios, customer satisfaction scores, acquisition costs, and channel performance. Power BI dashboards provided intuitive, real-time visualization.