Part 11/15:
- Agile and Scalable Framework: The architecture employed metadata-driven frameworks to ensure easy scalability, reusability, and maintainability of reports and analytics.
Achieving a 360-Degree Customer View and Enhanced Insights
With the semantic layer in place, comprehensive insights into customer journeys and business health became possible:
Customer Profiling: Insights into browsing behavior, interaction history, and pain points offered a 360-degree view of customers, aiding personalized marketing and service.
Lead Nurture and Lifecycle Management: Tracking lead progression through various stages allowed precise nurturing strategies, improving conversion rates.