Part 12/15:
Channel and Market Analysis: Comparing performance across channels and geographies enabled targeted campaign optimization and resource allocation.
Customer Satisfaction and Marketing Efficiency: Metrics like Customer Satisfaction Score (CSAT) and Customer Acquisition Cost (CAC) provided actionable insights, guiding strategic initiatives.
Overcoming Challenges: Data Integration, Quality, and Performance
Building such a comprehensive ecosystem inevitably involves hurdles:
- Heterogeneous Data Sources: Integrating diverse formats, update frequencies, and structural differences required a flexible and intelligent ingestion architecture powered by Data Factory, Databricks, and custom connectors.