Part 4/8:
A typical architecture involves multiple sources: first-party data, event data, and user identifiers. These sources funnel into a data warehouse and then onward into media platforms, enabling real-time reporting and analysis. The data flow model ensures that sensitive user information remains protected while still offering valuable insights.
The process involves several components:
Data Collection: Gathering customer reviews, behavioral data, and transactional information.
Unified Customer Profiles: Integrating data into comprehensive profiles enabling segmentation and personalized targeting.
Data Transfer Methods: Utilizing APIs such as Conversion API to send and receive data securely.