Part 5/8:
This architecture supports multi-channel attribution, enabling organizations to assess incremental gains from their marketing efforts accurately.
Implementing Privacy-Safe Data Sharing
A critical aspect of this approach is the assurance of privacy. Data sharing agreements between companies—such as through data partnerships—must be structured to maintain user anonymity and control. The use of open-source technologies in building microservices exemplifies a flexible, cost-effective way to implement these systems.