Part 4/11:
Understanding Diversity: From Persona to Persona
A core component of designing for diversity involves accurately defining your target audience. The speaker illustrated this with a simple but powerful concept: creating personas that embody different user profiles—age, language, cultural background, and behavioral traits.
While one cannot design a product for everyone, it is crucial to identify and prioritize the segments where penetration is planned next. Diversity then becomes a cross-section and intersectionality of these personas, rather than just a checklist. This approach ensures that the product resonates deeply with its intended users, fostering inclusivity and relevance.