Part 4/11:
One of the foundational aspects discussed is what exactly constitutes digital transformation (DT). The speaker emphasizes that DT is often misunderstood or variably defined across organizations. They delineate three key levels:
Digitization: Converting analog data into digital form.
Digitalization: Using digital technologies to improve or change existing business processes.
Digital Transformation: A large-scale, strategic overhaul of the business model, operational processes, and customer engagement to evolve from mere survival to proactive innovation.
They argue that true DT involves a holistic, multidisciplinary approach, integrating technology into the cultural fabric of the organization and enabling end-to-end change rather than isolated projects.