Part 8/11:
Motivating employees to adopt new digital tools involves clear communication of benefits, providing adequate training, and incentivizing usage. The model of ease of use and perceived usefulness remains relevant—if employees find the technology simple and valuable, adoption accelerates. The speaker suggests combining training with incentives or mandates to foster a positive attitude.
They also highlight a fascinating insight from literature: masculinity (assertiveness) can moderate digital readiness and adoption, implying that organizational culture influences how swiftly digital changes are embraced.