Part 10/11:
In 2012, P&G aimed to be the world's best digital company but faced challenges with ROI and expectations, resulting in a project that didn't meet its lofty goals, highlighting that investment alone doesn't guarantee success.
Lessons Learned and Final Reflections
The speaker wraps up emphasizing that failure is an inherent part of digital transformation. With approximately 70% of initiatives not achieving their desired outcomes, organizations must be prepared to learn from setbacks. Critical success factors include:
Clear articulation of goals.
Strong leadership and stakeholder engagement.
Cultural readiness and adaptability.
Realistic planning and ROI assessment.