Part 4/9:
A structured approach was proposed for tackling data issues:
1. Identify Critical Data Elements
Organizations should pinpoint key variables vital to their operations—such as customer IDs, addresses, or contact details—and measure their integrity systematically.
2. Define Data Quality Metrics
Several parameters were emphasized:
Consistency: Does customer information reflect the same details across all platforms?
Accuracy: Are the records up-to-date and correct?
Completeness: Are essential fields—like mobile numbers and addresses—filled in?
Uniqueness: Do duplicate entries exist for the same individual?
Real-time Availability: Is critical data updated promptly, preventing issues like outdated contact info?