Part 7/9:
Despite its importance, data quality often remains unaddressed because:
It's perceived as a background task rather than a strategic priority.
Organizations focus more on developing new models than fixing foundational issues.
There is a lack of awareness or accountability for data governance.
The speaker emphasized that this mindset must change. Cultivating a data quality culture is essential for sustainable growth, especially as data increasingly underpins everything organizations do.
Moving Forward: The Journey of Continuous Improvement
The process of enhancing data quality is iterative and long-term. The speaker advised organizations to:
Start small by focusing on critical data points.
Measure, analyze, and act consistently.