Part 6/11:
Organizations should focus on identifying small, manageable innovations that can be quickly tested, refined, and scaled—creating a culture where small successes pave the way for larger breakthroughs.
The Paradox of Market Validation and Risk
The speaker discusses the dilemma faced by innovators: the paradox of needing validation before investing heavily and the reality that by the time comprehensive market research is conducted, the market may have already moved on.
The analogy of job experience highlights the challenge: you need experience to get a job but need a job to gain experience. Similarly, innovative ideas face skepticism because they often lack immediate proof of concept, yet waiting for proof can result in missed opportunities.