Part 7/11:
The solution: accept that risk is inherent, and successful innovation involves iterative learning—testing, failing, and refining based on real-world feedback.
Case Study: Flipkart’s Incremental Innovation
The journey of Flipkart exemplifies how simple, strategic innovations can disrupt markets. Launching low-down EMI options and Cash on Delivery, the platform tapped into unmet customer needs and expanded its user base rapidly. Here, small ideas aligned with customer convenience created profound market shifts.
This reinforces that successful innovation is often about strategic application of simple ideas, tailored to evolving customer behaviors and market dynamics.